This is the slum dog millionaire trailer and below i am going to analyse three different film posters for this movie :

The main colours used on this Slum Dog Millionaire poster are red, yellow and orange, although all these colours give off a warm vibe they all are used for different reasons. Red is stereotypically known as the colour of love and passion however, can also connote strong ambition and a will for fighting linking in with the theme of fighting for love in the film. The colour red additionally links directly to tag line of the film “what does it take to find a lost love” as red has an attached sigma to love. Other than the colour red the colours orange and yellow are used. The colour orange half way between red and yellow and can be said to be a corruption of the two colours being inseparably tied to the image of fire. The colour can be symbolic of energy, enthusiasm, 'get-it-done' attitude which links in with the characteristics and personality of Dev Patel as Jamal k.Malik in slumdog and could have been used to show the characters role in the plot of slumdog. Furthermore the colour introduces a very Indian based theme to the film as the colour orange is stereotypical of Indian culture. By using the colour orange the poster also introduces a theme of religion (Hinduism) which directly links in with Jamals character, religion is spefically referenced in the scene in slum dog in which the two boys are running away from the police in the slums and the Hindu god Rama appears showing the audience the path in which people chose in life. Other than the warm colours of red, orange and yellow, cold colours such as blue and purple have been used, blue and purple colours are used to contrast with the warm colours this is used for a number of reasons I believe the contrasts are used to show the two characters banished love this is mirrored by the female characters running actions as if she is running away from authority to be with Jamal. The colours also symbolise royalty suggesting a theme of money and riches with in the film. Also the colour addresses the famous quiz show “Who wants to be a millionaire?” again referring to money and the values of it. The female character is placed in the center of poster along with the male character, the lighting has been adjusted to make the female character look angelic like and pure. This suggests that she is the main female character in the plot and highlights her as the damsel in distress. This is contrasted with the orange colour of the male character which suggest his quest for her through out the film and possibly is pressure and tension during questioning game show. The main figures in this poster are the “Who wants to be a millionaire?” question board, the female character and male character.

The two characters are represented photographically and the “Who wants to be a millionaire?” board has been placed graphically. The messages with in the poster are both visual and verbal, visual being the two characters with desperate expressions longing for one another. The verbal message is the direct question towards the audience of “what does it take to find lost love?” which directly asks the audience to answer this gives the audience a message that with in the film there will be a film of love however also makes the audience start to think about their love live and perhaps, a lost love also.

The main figures in this poster are the “Who wants to be a millionaire?” question board, the female character and male character. The two characters are represented photographically and the “Who wants to be a millionaire?” board has been placed graphically. The messages with in the poster are both visual and verbal, visual being the two characters with desperate expressions longing for one another. The verbal message is the direct question towards the audience of “what does it take to find lost love?” which directly asks the audience to answer this gives the audience a message that with in the film there will be a film of love however also makes the audience start to think about their love live and perhaps, a lost love also.

I believe this poster can be aimed at a wide audience range; it is focused at a British Asian audience because it cleverly combines modern British society with Asian culture. It introduces many themes of stereotypical Asian religions such as Hinduism and Islam and introduces British culture with a British based TV show “Who wants to be a millionaire”.

All movie posters are set out for the same purpose this is to get the audience to watch the film from this poster I am persuaded to watch the film as they include the directors’ name in eye catching yellow writing. From seeing his name in this poster I will immediately recognise his other works of Danny Boyle and will want to see the film as I enjoy his style of work. Also I am drawn in to the film as on the poster I am asked a rhetorical question in which I cannot reuse to answer. In addition the audience wants to watch the film as they would have seen trailers and would like to know how a film based around a television program can turn into a convincing love story. The genres referred to are drama and romance, the codes and conventions that have been used through out the film are young lovers having an obstacle to loving each other.

In Slumdog Anil Kapoor is used a unique selling point for a bollywood audience as he is a well known actor in many bollywood films and a huge star success for India featuring in films such as welcome, race, no entry and yuvvraaj. Other than Anil Kapoor, Fredia Pinto is also used as a selling point for Slumdog as she is a professional model in India moreover dev patel is also recognised for his role as Anwar Kharral in 19 episodes of the british tv series Skins.

The tag line on this poster is this works well in a rhetorical format as it makes the audience question the themes with in the film by labelling with in the multiple choice answer questions. The tag line directly makes interaction with the audience by questioning them.

I do believe this is an effective poster because its eye catching through the chaotic colours in the back ground, the two main characters are placed well with in the frame this adds a theme of the characters always seeming to miss each other which fits in nicely with the narrative of slum dog millionaire. The title of eye catching which making you remember the title of the film. Furthermore the poster attracts an action based audience because of the chaos deliberately made on the poster and the tag line is smart which entices the audience to answer.






The information on the poster is important because it allows us to identify the genre of the film, in addition the writing placed at the bottom of the poster is extremely important as allows us to see all the companies that are involved in the film, from this we are able to remember any other films the companies such as Fox Search Light pictures and Warner Bros have been involved with such as Space Jam and Looney Tunes Movie and we can remember whether we enjoyed these according to whether we have or not this may influence us to see the film. The poster includes the peoples choice award logo this shows the audience that Slum Dog millionaire has been voted by other people as a good movie making he film seem more reliable, this persuades the audience to watch the film.

The film poster for any film is a very important element as this along with trailers and other advertisements aspects it entices the audience to watch the film. The film poster is crucial because it gives the audience a chance to see elements of the film with out telling the whole story. Film posters are used on buses, billboards, in telephone boxes and in the cinema and they stir a major source of publicity and advertisement, film posters are really one of the main important conventions of film advertisement.