Monday 14 December 2009

How effective is the combination of your main product and ancillary texts?


For our ancillary tasks we had to create a film poster, film opening credits and film review in film marketing all three of these products work together to promote the film. The film poster promotes the film, there may be several versions with different content these can be different in different countries, we created three different film posters which follows this. I believe all three of our poster promote the main message or our film and have a wide audience range.They do this through the tagline "Not all monsters live under your bed" which is a iroic pun as her dad is the one beating her, also the colour black represents and protrays a dark theme. The wrtting has been placed in orange matching the colour of the autumn leaves used in the poster which makes the writting stand out. The first thing that combines the title credits with the opening titles is the use of the handwritting and turnt lined pages as our first draft for our poster was orginally in lined paper however still link in with the handwritting font used on the poster. The opening titles are what the audience sees first when watching the film these are important because they give an insight to the type of film the audience is going to watch and also correspond with the film poster to work equally in advertising the film. The way in which the title credits play an important part with in the film advertisement is because they are the first glimpse of the film which means they must make sense and entertain the audience, normally if a film has rubbish title credits its reflective of the film. Title credits are also such a big part or a film as they can make or break an actor or director, this is because title credits highlight the actors and directors with in the film making them memorable and recognisable.The title credits link in directly with our film review as the first title on the film review is the film name like in the title credits. These also fit in nicely as they mention the directors name also and along with the titles promote and advertise the crew involved in making the film.The film review that would appear in a leading film magazine such as empire or total film, although the review is often wrote after the film it plays a fair job in advertising the film. Reviews often see the film depending on whether its a major block buster before the public has seen the film, they do this by going to film premiers. Reviewers by giving their verdicts on the film have a huge power to over the audience as they can persuade a person to watch or not watch a film. The main aim of a film review is to carry on advertising the film after its been released, good films will have several film reviews for example slum dog millionaire. For our magazine review we made it in the style of a total film magazine review, the fact that the review appears in this magazine advertises it immediately as it is one of the leading film magazines in the world, people by reading this magazine will realise that this review is of a trustworthy nature and can be falsed lead into any ting a reviewer says. We decided to use total film compared to filmstar as its more recognisable and there is more publicity surrounding the film.The film review directly links in with the poster as we use quotes from the film with in our text for example "Not all monsters live under your bed", another way in which the two work well together is the poster acts as a visual presentation of the film and the film review describes the visual presentation.

I be live that all our three ancillary tasks work well together as they both show similarities between them, for example our magazine review shows a happy image and corresponds with our film posters where we use happy images of the girls in our film to promote the film. Furthermore through out our magazine review we use quotes from the film, which support the review as it is being backed up by the film. They all work equally in the marketing indutry as the poster promotes the film and entices the viewers to want to watch the film, the title credits prepare the audience for whats to come with in the film and the magazine review anaylses and interprets the film persauding people to watch it.

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